Poplr Inc.
Poplr Inc. is an umbrella company based in New York that creates Big Data platforms for mobile devices which collects and analyses data related to human behavior. It’s subsidiary companies include apps such Heat City which identifies trending locations in real time using crowdsource driven data.
This new brand identity system deploys minimal graphic elements—such as the necessary dot in the word ‘Inc.’ along with the use of highlighted blue color palette, which in turn reflects the words computer and screens.
Like human behavior, the use of the single dot graphic in the logo, when repeated, creates a stunning visual pattern.

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