Rockin' Raw
Established over a decade ago in the heart of the Greenwich village, 'rockin' raw' is a mix of Peruvian and New Orleans-Creole style cuisine made in the raw vegan realm. it  also known for being one of the first restaurants to introduce a full vegan, gluten-Free, live and raw food menu in New York City.
The primary objective in the redesign effort was to establish a brand identity suggestive of rawness, in both the typeface of choice and it's application. 

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